The AFL has partnered with The Walt Disney Company Australia to rename Etihad Stadium as Marvel Stadium. The name change will take effect from September this year in a deal that stands for the next eight years.
The name change will also include a Marvel store and several entertainment areas. "Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans," Melbourne Stadiums Limited CEO Michael Green said. "This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience." Etihad Stadium was first opened in 2000 as Colonial Stadium. In March of that year, the first AFL game was played between Essendon and Port Adelaide, where Essendon won by 94 points. In 2002, the stadium was renamed the Telstra Dome until 2009, when it was renamed Etihad Stadium. The announcement today follows the massive deal between the Victorian Government and the AFL that will see $225 million invested into renovating the stadium and the surrounding Docklands area.
0 Comments
Leave a Reply. |
Categories
All
Archives
September 2018
|