The AFL has partnered with The Walt Disney Company Australia to rename Etihad Stadium as Marvel Stadium. The name change will take effect from September this year in a deal that stands for the next eight years.
The name change will also include a Marvel store and several entertainment areas. "Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans," Melbourne Stadiums Limited CEO Michael Green said. "This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience." Etihad Stadium was first opened in 2000 as Colonial Stadium. In March of that year, the first AFL game was played between Essendon and Port Adelaide, where Essendon won by 94 points. In 2002, the stadium was renamed the Telstra Dome until 2009, when it was renamed Etihad Stadium. The announcement today follows the massive deal between the Victorian Government and the AFL that will see $225 million invested into renovating the stadium and the surrounding Docklands area.
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The AFL is expected to secure a deal by Friday that will make the MCG the home of the Grand Final until at least 2057. The deal will also see improvements to Etihad Stadium, along with financial assistance to grow women's football and grassroots football.
The massive deal between the Daniel Andrews government and the AFL, which is expected to total at least $500 million, will include improvements to state-league and women's football grounds which include:
AFL CEO Gillon McLachlan has promised interstate clubs, should they make the Grand Final, will receive a charter flight to Melbourne. Interstate clubs will also have access to the MCG as a training ground for home and away games and finals games. The MCG's Great Southern Stand will receive an upgrade to ensure that the ground's capacity will stay above 100,000. Etihad Stadium will receive a $225 million investment to improve the stadium and the surrounding Docklands precinct. Daniel Andrews is expected to make an announcement regarding the $500 million deal on Friday. |
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